Advancement Pre-planning is development. It is a necessary step in the pre-production phase. A commercial or corporate video production usually starts with determining the marketing goal, but a narrative film production typically start with writing or buying a script. Are you creating the video for influence, product promotion, or narrative entertainment? Is this a stand-alone project or are you starting a content channel? Is this film specifically targeted or is it a component of a broader strategic campaign? It’s beneficial to take on the role of a creative detective during development and determine the who, what, where, why, when, and how of your video production.
